To Safeguard Ad Copy Banner Stands Artwork Should Be Backed Up
Advertising campaigns can cost anywhere between a few hundred pounds and a few million. It also takes a lot of people and resources to put together a multifaceted ad program. All the files associated with the campaign must be backed up to a central hard drive or on to individual discs regardless whether the campaign is for a city billboard or banner stands. There are countless stories of important files getting deleted, lost, corrupted or misplaced and if that happens in the fast paced, high stakes world of advertising then heads will roll. There are countless companies that make storage devices suited for advertising agencies. Whether it is artwork for the next magazine ad, trade show, special promotion, or point of sale location in the shop, it needs to be backed up to storage. Storage comes in the form of internal hard drives, CD discs, DVD discs, removable hard discs, tapes and storage on the web. In addition to backing up artwork and complete marketing and advertising campaigns, all the work that is stored can be used again in the future if an old ad campaign is revived.
Often banner stands are created for a campaign only to be discarded once the promotion is over, if new displays need to be made, it is simple to do if the original advertising artwork has been burnt to a disc. If not, all the money that went into creating the displays and the displays themselves will be lost forever. In the event that the original art is lost, it is fairly easy to recreate a stand from scratch. First you will need to contact your computer graphics department and request that they design the artwork again. It is possible that they might have hard copies of the art on file that they can simply copy. Once the artwork for the ad campaign has been remade, it needs to be proofed and authorized by your marketing department. When that is done, your graphic designer can upload it to a site that specializes in making ad display systems.
As soon as the ad copy is up on the internet it usually takes 24 to 48 hours for the display to be manufactured and then shipped to the company. Just as the price of storage devices like discs and hard drives has dropped in recent years so has the price of advertising and trade show displays. The price of the average display is now between 150 and 350 pounds and be made as a one sided or two sided plastic unit. Once again, if you work in advertising always back up your work and depending on the size of the project you might want to consider outsourcing the CD duplication to a company that specializes in securing important computer data. The data will always be available for new banner stands and campaigns in the future. Knowing that the ad campaign data is safe will allow you to sleep well the night before the campaign launch.